On demand webinar
Mastering modern B2B SaaS sales
Jordan Weinstein
VP, Business Development, RepVue - ModeratorWatch the webinar
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Key takeaways
Real-world success stories
Discover how top-performing sales teams are mastering business development in 2025: from building trust to driving results in an ever-changing market.
Business Development tool kit
Our sales experts will guide you through what it really takes to thrive as a Business Development Manager today both soft and hard skills. Skills, mindset, tech stack and habits for long-term success.
Proven lead generation techniques
Learn what’s working in 2025: innovative strategies for finding, nurturing, and converting leads in a crowded marketplace.
Striking the right balance and finding the perfect opportunity
Explore how leading organizations balance ambitious sales targets with a strong, healthy culture, and why both are critical for sustainable growth.
Speakers
Jordan Weinstein VP, Business Development, RepVue - Moderator
Bringing his global SaaS leadership experience in the US and Europe to RepVue, Jordan helps sales professionals make better career decisions through transparent insights into sales organizations.
LinkedIn profile
Jens Hohnwald Director, Business Development EMEA
A global growth strategist with experience in banking, insurance, fintech, and SaaS. Renowned for scaling business lines and sales organisations, Jens brings strategic insights from his MBA at The University of Chicago Booth School of Business.
LinkedIn profile
Lisa Giusto Director, Sales Enablement
Today Lisa transforms Ideals sales through strategic enablement. Formerly at Deel, where she revolutionized pipeline strategies, at Ideals she partners with our sales teams to improve sales efficiency and effectiveness.
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Santiago Crespo Senior Business Development Manager
Transitioned from the Financial Industry to Ideals very first Sales Development Rep globally. Santiago has expanded Ideals' market presence in Spain, driving a remarkable 30% market share growth and growing to Senior BDM.
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Brooke LeBlanc Business Development Manager
Navigates B2B sales landscapes with entrepreneurial insight, having worked with Ideals' major market competitors. Beyond Ideals, Brooke is a passionate runner, set to complete the 129th Boston Marathon, embodying the same drive and endurance that defines her sales approach.
LinkedIn profile
Agenda
- The evolving role of a BDM: what it takes to succeed today
- Effective lead generation techniques: what works in 2025?
- Targets vs. Culture: striking the right balance in sales
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