Category: Unicorns

“You can’t keep trade secrets from your investors,” says Barry Schuler, managing director at the venture firm DFJ Growth. Investors need to know all the concrete details of your startup and its methods. Without this transparency, they won’t invest in your company. An innovative trade secret with a demonstrated track record is one of the top ways to pique the interest of venture capital. Yet the secret that has so much value to your business is precisely the one you least want in the hands of unauthorized individuals. Bullets example: Do we have the resources to support our own on-premises server? If not, are we able to acquire them without compromising other key functions? What costs are associated with each option? How will we manage them? List example: Do we have the resources to support our own on-premises server? If not, are we able to acquire them without compromising other key functions? What costs are associated with each option? How will we manage them?